04 · Pillar Four

Advertising, Paid, Social & Retargeting

Content and visibility earn attention. Advertising captures the demand that's already there — with campaigns that adjust themselves rather than sitting static for a quarter.

What's included

Campaign setup across the paid and social channels that fit your audience
AI-generated ad copy and creative variants, tested against each other continuously
Retargeting sequences for visitors who didn't convert the first time
Monthly reporting that shows what's actually driving return, not just impressions

How it works

We identify where your audience actually spends attention and set up campaigns there

We generate and launch multiple ad variants, letting the data pick winners rather than guessing upfront

We layer in retargeting so interested visitors get a second and third chance to convert

We report monthly on spend, return, and what we're changing next

Starting at

$2,000 + $1,200/mo

Get the Free AI Readiness Audit

Questions

Which platforms do you run ads on?

It depends on your audience — typically a mix of Meta, Google, and LinkedIn, chosen based on where your actual customers are.

Do you write the ad copy?

Yes — we generate multiple variants and let performance data decide which ones scale.

Is ad spend included in the price?

No, the monthly fee covers management; ad spend is paid directly to the platforms on top of that.